by Casey B. Hart (Editor), Hsuan-Yi Chou (Contribution by), Mark D. Cruea (Contribution by)

This bookexamines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.

Author Biography

Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.