{"product_id":"the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win-hardcover","title":"The Four Steps to the Epiphany: Successful Strategies for Products That Win - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteve Blank\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe bestselling classic that launched 10,000 startups and new corporate ventures - \u003ci\u003eThe Four Steps to the Epiphany\u003c\/i\u003e is one of the most influential and practical business books of all time.\u003ci\u003eThe Four Steps to the Epiphany\u003c\/i\u003e launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.\u003cbr\u003eThe book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. \u003cbr\u003eRather than blindly execute a plan, \u003ci\u003eThe Four Steps\u003c\/i\u003e helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.\u003cbr\u003ePacked with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need T\u003ci\u003ehe Four Steps to the Epiphany\u003c\/i\u003e.Essential reading for anyone starting something new. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cbr\u003e \u003ci\u003eThe Four Steps to the Epiphany \u003c\/i\u003e was originally published by K\u0026amp;S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ethe Four Steps to the Epiphany\u003c\/b\u003e Igniting the Lean Startup Movement \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWHEN I WROTE \u003c\/b\u003e\u003ci\u003eThe Four Steps to the Epiphany\u003c\/i\u003e over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company. \u003c\/p\u003e\u003cp\u003eFast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept. \u003c\/p\u003e\u003cp\u003eStartups of all stripes are using the Customer Development process I laid out in this book and detailed in \u003ci\u003eThe Startup Owner's Manual\u003c\/i\u003e in 2012. \u003c\/p\u003e\u003cp\u003eThese new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world. \u003c\/p\u003e\u003cp\u003eIn 2013, the \u003ci\u003eHarvard Business Review\u003c\/i\u003e cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? --Steve\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the author: \u003c\/b\u003e A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 \u003ci\u003eStartup Owner's Manual\u003c\/i\u003e is driving startups of all steps to achieve success. \u003c\/p\u003e\u003cp\u003eSteve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in\u003ci\u003e The Wall Street Journal\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eFortune\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, \u003ci\u003eand Huffington Post\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.3 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769451675936,"sku":"9781119690351","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/beac6ad842c11bc7249e3492c3a8ed8e.webp?v=1780348479","url":"https:\/\/ebocreations.com\/products\/the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}