{"product_id":"the-franchise-lebron-james-and-the-remaking-of-the-cleveland-cavaliers-paperback","title":"The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers - Paperback","description":"\u003cp\u003eby \u003cb\u003eTerry Pluto\u003c\/b\u003e (Author), \u003cb\u003eBrian Windhorst\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn in-depth look at how a team and a city were rebuilt around LeBron James ...\u003c\/p\u003e\u003cp\u003eWhen the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, the entire city buzzed with excitement. How often does a superstar come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals. \u003c\/p\u003e\u003cp\u003eSoon, everyone had something riding on LeBron: a billionaire team owner wanting a return on his investment ... teammates eager for a championship ring ... the league looking for the next Michael Jordan to promote ... the shoe company with its record-breaking endorsement deal ... even popcorn vendors in the stands of Quicken Loans Arena and servers waiting tables at downtown restaurants. \u003c\/p\u003e\u003cp\u003eAward-winning sports journalists Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise and a hometown teenage phenom. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.4 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 30, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769879527712,"sku":"9781938441615","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/16ba13e172210046168530d47ba9d03e.webp?v=1780358956","url":"https:\/\/ebocreations.com\/products\/the-franchise-lebron-james-and-the-remaking-of-the-cleveland-cavaliers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}