{"product_id":"the-growth-gears-using-a-market-based-framework-to-drive-business-success-hardcover","title":"The Growth Gears: Using a Market-Based Framework to Drive Business Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003eArt Saxby\u003c\/b\u003e (Author), \u003cb\u003ePete Hayes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these \"gears\" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? \u003cbr\u003e Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. \u003cbr\u003e This book provides a simple framework as well as tools and action steps for identifying and adding these \"gears\" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs \u003cbr\u003e Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799966187808,"sku":"9781599325897","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c637a9a75c7e3da60fcfcc7e36485e4c.webp?v=1780828204","url":"https:\/\/ebocreations.com\/products\/the-growth-gears-using-a-market-based-framework-to-drive-business-success-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}