{"product_id":"the-handbook-of-communication-and-corporate-reputation-hardcover","title":"The Handbook of Communication and Corporate Reputation - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCraig E. Carroll\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eServes as the definitive research collection for a fast-growing field featuring contributions by key international scholars\u003c\/li\u003e \u003cli\u003eBrings together state-of-the-art communication studies insights on corporate reputation\u003c\/li\u003e \u003cli\u003eIdentifies and addresses the lacunae in the research literature\u003c\/li\u003e \u003cli\u003eApplies new theoretical frameworks to corporate reputation\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing importance of large businesses' public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior-level students of journalism and marketing.\u003c\/p\u003e \u003cp\u003eLarge businesses and corporations can no longer rely on default goodwill from the public, but must be active promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications--journalism, advertising, corporate and organizational communication, media law, history, and public relations--come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCraig E. Carroll\u003c\/b\u003e is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of \u003ci\u003eCorporate Reputation and the News Media\u003c\/i\u003e, and serves on the editorial boards for \u003ci\u003eCorporate Communication\u003c\/i\u003e, \u003ci\u003eCorporate Reputation Review\u003c\/i\u003e, \u003ci\u003eJournal of Communication\u003c\/i\u003e, \u003ci\u003eJournal of Public Relations Research\u003c\/i\u003e, \u003ci\u003ePublic Relations Journal\u003c\/i\u003e, \u003ci\u003ePublic Relations Inquiry\u003c\/i\u003e, and \u003ci\u003ePublic Relations Review\u003c\/i\u003e. His research on corporate reputation has been presented in over 15 countries.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 656\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9.8 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 10, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51782373081376,"sku":"9780470670989","price":92.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/fc70b48b228612e45e3a748128aa685a.webp?v=1780569112","url":"https:\/\/ebocreations.com\/products\/the-handbook-of-communication-and-corporate-reputation-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}