{"product_id":"the-heart-of-esthetics-creating-loyal-clients-achieving-financial-success-paperback","title":"The Heart of Esthetics: Creating Loyal Clients \u0026 Achieving Financial Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eDiane Buccola\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLooking for new clients without having a Client Development Plan in place \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003eis like buying your dream car without first learning how to drive.\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA good facial is simply not enough these days. Every Esthetician had to master the art of the facial to graduate from their Esthetician licensing program. And these days, pretty much anyone can learn some version of a facial online. Even so, the typical Esthetician will take a multitude of classes to learn more about facial services, however the same enthusiasm is not shown when it comes to learning how to build and maintain a financially successful esthetics business. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003eDo you want to make a living...or create a life?\u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA Professional Esthetician's job is not about giving facials, nor is it about talking people into buying products. Facials and products are simply tools that Estheticians use in their work. It is also not the client's job to sort through a menu of services and decide on their own which service they need, nor is it the client's job to determine which products they should be using at home. That era of esthetics is long gone. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA Professional Esthetician's role in the business of skin care is to be well-educated and well-trained so they can analyze the client's skin condition properly and provide the best possible skin care based upon the client's current needs (which change all the time). Therefore, today's Professional Esthetician should be focusing on turning each new client into a loyal, long-term client. Financial success in the esthetics business today is all about client retention. An Esthetician must become indispensable to his or her clients. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Heart of Esthetics: Creating Loyal Clients \u0026amp; Achieving Financial Success offers clarity, specific solutions and proven strategies which will easily guide you to success and prosperity. Topics include \u003cstrong\u003emeasurable marketing\u003c\/strong\u003e (if you can't measure the results, don't waste your time or money on it),  \u003cstrong\u003ehow to do a proper consultation\u003c\/strong\u003e (it is not the client's job to complete the Intake Form), \u003cstrong\u003egoing solo\/starting your own esthetics business \u003c\/strong\u003e(choosing a name, choosing a space, what to put on your business card), \u003cstrong\u003eMenu of Services and Products\u003c\/strong\u003e (customizing\/specializing, choosing vendors, backbar and home care), \u003cstrong\u003eclient development and retention\u003c\/strong\u003e (how to create an unshakeable client bond and guarantee clients will purchase only from you).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003e\u003cem\u003eEstheticians, products and equipment will come and go...\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003ebut the HEART of Esthetics will always be the key to your financial success.\u003c\/em\u003e\u003c\/strong\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 230\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 25, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51782556025120,"sku":"9780998670928","price":21.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7ec7c9ab62e42b263a1426205929048b.webp?v=1780574023","url":"https:\/\/ebocreations.com\/products\/the-heart-of-esthetics-creating-loyal-clients-achieving-financial-success-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}