{"product_id":"the-hidden-persuaders-paperback","title":"The Hidden Persuaders - Paperback","description":"\u003cp\u003eby \u003cb\u003eVance Packard\u003c\/b\u003e (Author), \u003cb\u003eMark Crispin Miller\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"One of the best books around for demystifying the deliberately mysterious arts of advertising.\"--\u003ci\u003eSalon\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Fascinating, entertaining and thought-stimulating.\"--\u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--\u003ci\u003eThe New Yorker\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, \u003ci\u003eThe Hidden Persuaders\u003c\/i\u003e is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to \"persuade\" us to buy the products they are selling.\u003c\/p\u003e\u003cp\u003eA classic examination of how our thoughts and feelings are manipulated by business, media and politicians, \u003ci\u003eThe Hidden Persuaders\u003c\/i\u003e was the first book to expose the hidden world of \"motivation research,\" the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, \u003ci\u003eThe Hidden Persuaders\u003c\/i\u003e has sold over one million copies, and forever changed the way we look at the world of advertising.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVance Packard\u003c\/b\u003e (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were \u003ci\u003eThe Status Seekers\u003c\/i\u003e, which described American social stratification and behavior, \u003ci\u003eThe Waste Makers, \u003c\/i\u003e which criticizes planned obsolescence, and \u003ci\u003eThe Naked Society\u003c\/i\u003e, about the threats to privacy posed by new technologies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eVance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush\/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election \u0026amp; Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.26 x 6.33 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2007\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772807053600,"sku":"9780978843106","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f949de212eab768402ea2d8467ad21a6.webp?v=1780414792","url":"https:\/\/ebocreations.com\/products\/the-hidden-persuaders-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}