{"product_id":"the-hidden-wealth-of-customers-realizing-the-untapped-value-of-your-most-important-asset-hardcover","title":"The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBill Lee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroducing \"return on relationship\" with your most valued customers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting \u003ci\u003ecustomers\u003c\/i\u003e to market, sell, and create products for them. \u003cp\u003e\u003c\/p\u003eIn assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your \"return on relationship\" with select customers--those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm's existing relationships is a modern approach to customer relations--one that yields a distinct business advantage. \u003cp\u003e\u003c\/p\u003eIllustrated by numerous case studies--Salesforce.com, SAS Institute, 3M, Microsoft, and others--\u003ci\u003eThe Hidden Wealth of Customers\u003c\/i\u003e shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. \u003cp\u003e\u003c\/p\u003eWhen done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. \u003cp\u003e\u003c\/p\u003eConsider this book a blueprint for finally making the most out of your most valuable customer relationships.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBill Lee\u003c\/b\u003e is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world's top firms, such as IBM, AT\u0026amp;T, Apple, Microsoft, Wells Fargo, CA Technologies, Dell, Salesforce.com, and others.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.2 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 05, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758596423968,"sku":"9781422172315","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1607b3bed2e1a5ba99aa3e06ef9f9417_09f0db47-ecc0-45cc-b8f2-c59ac60658ed.webp?v=1780130125","url":"https:\/\/ebocreations.com\/products\/the-hidden-wealth-of-customers-realizing-the-untapped-value-of-your-most-important-asset-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}