{"product_id":"the-history-of-marketing-science-paperback","title":"The History of Marketing Science - Paperback","description":"\u003cp\u003eby \u003cb\u003eRussell S. Winer\u003c\/b\u003e (Editor), \u003cb\u003eScott a. Neslin\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, \u003cem\u003eThe History of Marketing Science\u003c\/em\u003e is a timely review of the accomplishments of marketing scientists in a number of research areas.\u003c\/p\u003e\u003cp\u003eDifferent research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 528\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.07 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 28, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51793311007008,"sku":"9789814619479","price":77.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/56d39672c2d7a7e2ebaa63314180f8a4.webp?v=1780718353","url":"https:\/\/ebocreations.com\/products\/the-history-of-marketing-science-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}