{"product_id":"the-human-side-of-innovation-the-power-of-people-in-love-with-people-hardcover","title":"The Human Side of Innovation: The Power of People in Love with People - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMauro Porcini\u003c\/b\u003e (Author), \u003cb\u003eIndra Nooyi\u003c\/b\u003e (Foreword by), \u003cb\u003eRamon Laguarta\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Innovation is an act of love--or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another,\" writes Mauro Porcini at the beginning of this extraordinary book. \u003cp\u003e\u003c\/p\u003eIt is in part a memoir by one of the world's leading designers--the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward. \u003cp\u003e\u003c\/p\u003eIn every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first--not only the people we innovate for but also the people who lead the innovation process. \u003cp\u003e\u003c\/p\u003ePutting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. \u003cp\u003e\u003c\/p\u003eSome are qualities you might expect--the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMauro Porcini\u003c\/b\u003e is senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by \u003ci\u003eFortune\u003c\/i\u003e in its Business by Design list. He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them \u003ci\u003eFast Company\u003c\/i\u003e's 50 Most Influential Designers in America, \u003ci\u003eFortune\u003c\/i\u003e's 40 under 40, and \u003ci\u003eAd Age\u003c\/i\u003e's\u003ci\u003e \u003c\/i\u003elist of the 50 world's most influential creative personalities. In 2018 Porcini was awarded with a knighthood (\u003ci\u003ecavaliere\u003c\/i\u003e) by the president of the Italian Republic.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.4 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766244409632,"sku":"9781523002887","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/00e1a94f49f39ac97cb4573d49aaeab4.webp?v=1780288076","url":"https:\/\/ebocreations.com\/products\/the-human-side-of-innovation-the-power-of-people-in-love-with-people-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}