{"product_id":"the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-bounda-hardcover","title":"The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Bounda - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Schein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the art and science of using shameless propaganda for personal and social good. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInfluencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.\u003c\/p\u003e\u003cp\u003eImagine if you could generate and leverage hype for positive purposes--like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. \u003c\/p\u003e\u003cp\u003eIn The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAttract attention from people that matter\u003c\/li\u003e\n\u003cli\u003eCreate a community of acolytes to further your cause\u003c\/li\u003e\n\u003cli\u003eCreate an atmosphere of curiosity and intrigue\u003c\/li\u003e\n\u003cli\u003eSell your message with the skill of a master\u003c\/li\u003e\n\u003cli\u003eCreate a step-by-step \"manifesto\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques--and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.\u003c\/p\u003e\u003cp\u003eWhatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eFilled with insightful case studies and practical insights, \u003ci\u003eThe Hype Handbook\u003c\/i\u003e is a Rosetta Stone for spreading the word about an idea, product, or service.\u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eNir Eya\u003c\/b\u003el, bestselling author of\u003ci\u003e Hooked and Indistractable\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"This book provides a wealth of new insights into why people behave the way they do, even when that behavior seems irrational or counterproductive. \u003ci\u003eThe Hype Handbook\u003c\/i\u003e has taken its place on my bookshelf right alongside the other classics on persuasion and human nature.\"\u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eJonah Berger\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of\u003ci\u003e Contagious\u003c\/i\u003e and \u003ci\u003eThe Catalys\u003c\/i\u003et and \u003ci\u003eWharton professor of Marketing\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Want to be the next Elon Musk? Innovators today must not only create amazing products, they must rise above the noise to sell them. These stranger-than-fiction stories and mind-bending concepts will show you how!\"\u003cbr\u003e\u003cb\u003e--Frans Johansson\u003c\/b\u003e, CEO of the Medici Group and author of \u003ci\u003eThe Medici Effect\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"The non-self-promoter's guide to self-promotion and idea amplification. A must-read for anyone in search of an audience.\" \u003cbr\u003e\u003cb\u003e--Kaja Perina\u003c\/b\u003e, Editor-In-Chief, Psychology Today \u003cp\u003e\u003c\/p\u003e\"I was pleasantly surprised to see \u003ci\u003eThe Hype Handbook\u003c\/i\u003e advance an idea I've built my life around--that interpersonal relationships are at the core of all forms of success. Anyone who wants to rise to the top in business, or any other endeavor, needs to pick up this book!\" \u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e \u003cb\u003eDavid Siegel\u003c\/b\u003e, CEO of Meetup \u003cp\u003e\u003c\/p\u003e\"INCREDIBLE!! AMAZING!! MORE PROFOUND THAN THE BIBLE!! Michael Schein reveals hype for what it is - and shows you the importance of getting your message out, and how best to do it in today's hyper world.\"\u003cbr\u003e\u003cb\u003e--Ric Edelman\u003c\/b\u003e, Founder, Edelman Financial Engines, #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Truth About Money\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"This is not an exaggeration: This book is brilliant. It's filled with ingenious tips on how to get the word out. We need more good people like Michael Schein using clever methods to spread pro-social messages. Why should the jerks have a monopoly on propaganda?\"\u003cbr\u003e\u003cb\u003e--AJ Jacobs\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Year of Living Biblically \u003c\/i\u003eand \u003ci\u003eThe Know-It-All\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eMichael Schein\u003c\/strong\u003e is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 12, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765376155936,"sku":"9781260470130","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c484fe975acdcd5fe071f7366d39dcdc.webp?v=1780267670","url":"https:\/\/ebocreations.com\/products\/the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-bounda-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}