{"product_id":"the-idea-writers-copywriting-in-a-new-media-and-marketing-era-paperback","title":"The Idea Writers: Copywriting in a New Media and Marketing Era - Paperback","description":"\u003cp\u003eby \u003cb\u003eT. Iezzi\u003c\/b\u003e (Author), \u003cb\u003eN. N\/A\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTERESSA IEZZI editor of \u003cem\u003eAdAge's Creativity Magazine\u003c\/em\u003e and a regular columnist in \u003cem\u003eAdAge\u003c\/em\u003e, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 213\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9.22 x 6.08 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760865575200,"sku":"9780230613881","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f80676869281bc1eab128cd36247bad5.webp?v=1780192256","url":"https:\/\/ebocreations.com\/products\/the-idea-writers-copywriting-in-a-new-media-and-marketing-era-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}