{"product_id":"the-impact-of-the-general-data-protection-regulation-gdpr-on-the-online-advertising-market-paperback","title":"The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market - Paperback","description":"\u003cp\u003eby \u003cb\u003eBernd Skiera\u003c\/b\u003e (Author), \u003cb\u003eKlaus M. Miller\u003c\/b\u003e (Author), \u003cb\u003eYuxi Jin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat will you learn from this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.\u003c\/li\u003e\n\u003cli\u003eHow advertisers and publishers leverage users' personal data to pursue their goals.\u003c\/li\u003e\n\u003cli\u003eWhich aspects of the GDPR are most relevant for advertisers, publishers and users.\u003c\/li\u003e\n\u003cli\u003eHow complex it is to go through the process of obtaining user permission for personal data processing, and how IAB's Transparency and Consent Framework (TCF) intends to help.\u003c\/li\u003e\n\u003cli\u003eHow many firms a publisher provides with access to its users' data, and how long it takes a user to respond to all permission requests.\u003c\/li\u003e\n\u003cli\u003eWhich developments are taking place with regard to personal data processing, among players in the online advertising industry, as well as among regulators and consumer protection agencies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho should read this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho wrote this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe European Research Council provided Professor Skiera at Goethe University Frankfurt (Germany) with a substantial (ERC Advanced) research grant to examine the economic consequences of stronger restrictions on tracking technologies. Professor Skiera and his team pursued several empirical projects to demonstrate these consequences. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 09, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51817569648928,"sku":"9783982417349","price":43.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1e0caac7bd4c59a28ccd2b36c15287e9.webp?v=1781106319","url":"https:\/\/ebocreations.com\/products\/the-impact-of-the-general-data-protection-regulation-gdpr-on-the-online-advertising-market-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}