{"product_id":"the-innovators-method-bringing-the-lean-start-up-into-your-organization-hardcover","title":"The Innovator's Method: Bringing the Lean Start-Up Into Your Organization - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNathan Furr\u003c\/b\u003e (Author), \u003cb\u003eJeff Dyer\u003c\/b\u003e (Author), \u003cb\u003eClayton M. Christensen\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eHave you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call \u003ci\u003ethe innovator's method\u003c\/i\u003e--a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTo date these tools have helped entrepreneurs, designers, and software developers manage uncertainty--through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. \u003cp\u003e\u003c\/p\u003eAuthors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of \u003ci\u003eThe Innovator's DNA\u003c\/i\u003e--which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas--this book shows how to make those ideas actually happen, to commercialize them for success. \u003cp\u003e\u003c\/p\u003eBased on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the \"how\"--how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. \u003cp\u003e\u003c\/p\u003eWhether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNathan Furr\u003c\/b\u003e is a professor of entrepreneurship at BYU's Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eJeff Dyer\u003c\/b\u003e is the Horace Beesley Professor of Strategy at BYU's Marriott School of Management. He worked previously as a management consultant, cofounded The Innovator's DNA consultancy, and is the lead author of \u003ci\u003eThe Innovator's DNA\u003c\/i\u003e and numerous other popular books and articles.\u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2014\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Axiom Business Book Awards (2015)\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760312156448,"sku":"9781625271464","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4b5ef62173500e749e18407d7420f632.webp?v=1780177242","url":"https:\/\/ebocreations.com\/products\/the-innovators-method-bringing-the-lean-start-up-into-your-organization-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}