{"product_id":"the-insight-discipline-crafting-new-marketplace-understanding-that-makes-a-difference-paperback","title":"The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference - Paperback","description":"\u003cp\u003eby \u003cb\u003eLiam Fahey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. \u003cp\u003e\u003c\/p\u003e This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLiam Fahey\u003c\/b\u003e is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University's Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 424\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 8.98 x 6.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 03, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780145479968,"sku":"9781839827334","price":32.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/61f1f4a3ef07df9c4f1aab95f82bf40b.webp?v=1780522602","url":"https:\/\/ebocreations.com\/products\/the-insight-discipline-crafting-new-marketplace-understanding-that-makes-a-difference-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}