{"product_id":"the-lean-cmo-how-a-small-marketing-budget-can-produce-big-results-paperback","title":"The Lean Cmo: How a Small Marketing Budget Can Produce Big Results - Paperback","description":"\u003cp\u003eby \u003cb\u003eDwight Holcomb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 116\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.24 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 17, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751553270048,"sku":"9781945255922","price":24.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/30b99607a56c76d43572df618d1c5cf3.webp?v=1779975708","url":"https:\/\/ebocreations.com\/products\/the-lean-cmo-how-a-small-marketing-budget-can-produce-big-results-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}