{"product_id":"the-lean-product-playbook-how-to-innovate-with-minimum-viable-products-and-rapid-customer-feedback-hardcover","title":"The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDan Olsen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Lean Product Playbook ist ein praktischer Leitfaden für die Schaffung von Produkten, die die Verbraucher schätzen. Die Entwicklung gro artiger Produkte ist ein schwieriges Unterfangen. Davon zeugt der hohe Prozentsatz neuer Produkte, die bei dem Verbraucher auf keine Akzeptanz sto en. Dieses Praktikerbuch hilft Ihnen durch klare Schritt-für-Schrittanleitungen und unzählige Tipps, erfolgreiche Produkte zu entwickeln.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone knows that most new products fail and that building great products is hard. \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e provides clear, step-by-step guidance to help you create successful products. \u003c\/p\u003e\u003cp\u003eLean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it. \u003c\/p\u003e\u003cp\u003eIf you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDetermine your target customers\u003c\/li\u003e \u003cli\u003eIdentify underserved customer needs\u003c\/li\u003e \u003cli\u003eCreate a winning product strategy\u003c\/li\u003e \u003cli\u003eDefine your minimum viable product (MVP)\u003c\/li\u003e \u003cli\u003eDesign your MVP prototype\u003c\/li\u003e \u003cli\u003eTest your MVP with customers\u003c\/li\u003e \u003cli\u003eIterate rapidly to achieve product-market fit\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business. \u003c\/p\u003e\u003cp\u003eEntrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e an indispensable, hands-on resource.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read.\"\u003cbr\u003e \u003cb\u003e--Hiten Shah, \u003c\/b\u003e Co-founder of KISSmetrics and Crazy Egg \u003c\/p\u003e\u003cp\u003e\"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable -- and if you want to build a successful product, you will too.\"\u003cbr\u003e \u003cb\u003e--Aaron Levie, \u003c\/b\u003e CEO, Box \u003c\/p\u003e\u003cp\u003e\"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.\"\u003cbr\u003e \u003cb\u003e--Laura Klein, \u003c\/b\u003e Author of \u003ci\u003eUX for Lean Startups\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.\"\u003cbr\u003e \u003cb\u003e--Dave McClure, \u003c\/b\u003e Founding Partner and Troublemaker, 500 Startups \u003c\/p\u003e\u003cp\u003e\"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.\"\u003cbr\u003e \u003cb\u003e--Sean Ellis, \u003c\/b\u003e CEO of Qualaroo and GrowthHackers.com \u003c\/p\u003e\u003cp\u003e\"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone--from designers to business people to engineers.\"\u003cbr\u003e \u003cb\u003e--Kaaren Hanson, \u003c\/b\u003e VP Design, Medallia and former VP Design Innovation, Intuit \u003c\/p\u003e\u003cp\u003e\"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time.\"\u003cbr\u003e \u003cb\u003e--Ken Fine, \u003c\/b\u003e Chief Customer Officer, Medallia\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAN OLSEN\u003c\/b\u003e is an entrepreneur, consultant, and Lean product expert. He works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan's clients include Facebook, Box, Hightail, Medallia, Financial Engines, and One Medical Group. \u003c\/p\u003e\u003cp\u003eAt Intuit, Dan led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. \u003c\/p\u003e\u003cp\u003eA frequent speaker at business and technology events, Dan lives in Silicon Valley where he hosts the Lean Product Meetup. \u003c\/p\u003e\u003cp\u003eFor more information visit \u003cb\u003ewww.leanproductplaybook.com\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.2 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772727755040,"sku":"9781118960875","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2f08e4febd3b30260af8e4759089ffd5.webp?v=1780412642","url":"https:\/\/ebocreations.com\/products\/the-lean-product-playbook-how-to-innovate-with-minimum-viable-products-and-rapid-customer-feedback-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}