{"product_id":"the-little-book-of-persuasion-defend-yourself-by-becoming-a-skilled-persuader-paperback","title":"The Little Book of Persuasion: Defend Yourself by Becoming a Skilled Persuader - Paperback","description":"\u003cp\u003eby \u003cb\u003eSia Mohajer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEveryday we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders. Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit. This book is a journey into these techniques. You will emerge from it smarter, more persuasive and better equipped to defend yourself.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 108\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.22 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51803854766368,"sku":"9781519349286","price":8.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8fa236364afa3c8ff0a067bcdb074d31.webp?v=1780891013","url":"https:\/\/ebocreations.com\/products\/the-little-book-of-persuasion-defend-yourself-by-becoming-a-skilled-persuader-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}