{"product_id":"the-low-carb-fraud-hardcover","title":"The Low-Carb Fraud - Hardcover","description":"\u003cp\u003eby \u003cb\u003eT. Colin Campbell\u003c\/b\u003e (Author), \u003cb\u003eHoward Jacobson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBy now, the low-carb diet's refrain is a familiar one: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eBread is bad for you. Fat doesn't matter. Carbs are the real reason you can't lose weight.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThe low-carb universe Dr. Atkins brought into being continues to expand. Low-carb diets, from South Beach to the Zone and beyond, are still the go-to method for weight-loss for millions. These diets' marketing may differ, but they all share two crucial components: the condemnation of \"carbs and an emphasis on meat and fat for calories. Even the latest diet trend, the Paleo diet, is--despite its increased focus on (some) whole foods--just another variation on the same carbohydrate fears. \u003cp\u003e\u003c\/p\u003eIn\u003ci\u003e The Low-Carb Fraud\u003c\/i\u003e, longtime leader in the nutritional science field T. Colin Campbell (author of \u003ci\u003eThe China Study\u003c\/i\u003e and \u003ci\u003eWhole\u003c\/i\u003e) outlines where (and how) the low-carb proponents get it wrong: where the belief that carbohydrates are bad came from, and why it persists despite all the evidence to the contrary. The foods we misleadingly refer to as \"carbs aren't all created equal--and treating them that way has major consequences for our nutritional well-being. \u003cp\u003e\u003c\/p\u003eIf you're considering a low-carb diet, read this e-book first. It will change the way you think about what you eat--and how you should be eating, to lose weight and optimize your health, now and for the long term.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFor more than 40 years, \u003cb\u003eT. Colin Campbell, PhD\u003c\/b\u003e, has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is the author of the bestselling book, \u003ci\u003eThe China Study\u003c\/i\u003e, and the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University. He has received more than 70 grant-years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University, and the Chinese Academy of Preventive Medicine. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHoward Jacobson, PhD\u003c\/b\u003e, is an online marketing consultant, health educator, and ecological gardener from Durham, N.C. He earned a Masters of Public Health and Doctor of Health Studies degrees from Temple University, and a BA in History from Princeton. Howard cofounded VitruvianWay.com, an online marketing agency, and is a coauthor of \u003ci\u003eGoogle AdWords For Dummies\u003c\/i\u003e. When Howard is not chasing groundhogs away from blueberry bushes or wrestling with Google, he relaxes by playing Ultimate Frisbee and campfire songs from the 1960s. His current life goal is to turn the world into a giant food forest.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 96\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 7.1 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769867764000,"sku":"9781940363097","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0abd7337ac458e9e54652eec8956d708.webp?v=1780358668","url":"https:\/\/ebocreations.com\/products\/the-low-carb-fraud-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}