{"product_id":"the-mamba-mentality-how-i-play-hardcover","title":"The Mamba Mentality: How I Play - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKobe Bryant\u003c\/b\u003e (Author), \u003cb\u003ePhil Jackson\u003c\/b\u003e (Introduction by), \u003cb\u003ePau Gasol\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Mamba Mentality: How I Play\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is Kobe Bryant's personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game--a fitting legacy from the late Los Angeles Laker superstar.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the wake of his retirement from professional basketball, Kobe \"The Black Mamba\" Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary \"Mamba mentality.\" Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it \"the right way,\" \u003ci\u003eThe Mamba Mentality\u003c\/i\u003e takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever. \u003cp\u003e\u003c\/p\u003eIn his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They'll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career. \u003cp\u003e\u003c\/p\u003eBryant's detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant's very first NBA photo in 1996 and his last in 2016--and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer. \u003cp\u003e\u003c\/p\u003eThe combination of Bryant's narrative and Bernstein's photos make \u003ci\u003eThe Mamba Mentality\u003c\/i\u003e an unprecedented look behind the curtain at the career of one of the world's most celebrated and fascinating athletes.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKobe Bryant\u003c\/b\u003e (1978-2020) was one of the most accomplished and celebrated athletes of all time. Over the course of his twenty-year career--all played with the Los Angeles Lakers--he won five NBA championships, two Olympic gold medals, eighteen All-Star selections, and four All-Star Game MVP awards, among many other achievements before retiring in 2016. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn 2018, Bryant won the Academy Award for Best Animated Short Film as writer of \u003ci\u003eDear Basketball\u003c\/i\u003e, which he also narrated. He was the first African American to win the award as well as the first former professional athlete to be nominated and win an Oscar in any category. \u003cp\u003e\u003c\/p\u003eAs a philanthropist, Bryant founded the Kobe \u0026amp; Vanessa Bryant Family Foundation (KVBFF) and the Kobe Bryant China Fund, organizations dedicated to providing resources for educational, social, and sports programs to improve the lives of children and families in need, and encourage cultural exchanges between Chinese and U. S. middle school children. He was also an official ambassador for After-School All-Stars (ASAS), a nonprofit organization that offers after-school programs to low-income children in more than a dozen U. S. cities. \u003cp\u003e\u003c\/p\u003eWith entrepreneur Jeff Stibel, Bryant co-founded Bryant Stibel, a company designed to offer businesses specializing in technology, media, and data strategies, capital, and operational support. \u003cp\u003e\u003c\/p\u003eThroughout his post-professional basketball career, Bryant claimed he'd never been beaten one-on-one. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAndrew D. Bernstein\u003c\/b\u003e's photography has appeared in thousands of newspapers and on magazine covers worldwide. Bernstein is the long-time official photographer for the Los Angeles Lakers and the senior photographer for the NBA. He is the 2018 recipient of the Curt Gowdy Media Award from the Naismith Basketball Hall Of Fame. He regularly appears on ESPN's SportsCenter and other national television and radio programs.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 11.1 x 9.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 23, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51747732750624,"sku":"9780374201234","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c19185583b7fc2f5962567f633b73026_66195121-7fc4-4567-805b-1bbf3b0fff07.webp?v=1779899878","url":"https:\/\/ebocreations.com\/products\/the-mamba-mentality-how-i-play-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}