by Jason DeBoer-Moran Mba (Author), Carol Zacher Rinkoff Ph. D. (Author), Richard Brynteson Ph. D. (Author)

The Manager's Pocket Guide to Social Media offers managers a solid look at the world of social media, spelled out in clear and simple English. If you want to get started with social media and look at ways it can be used to improve internal and external communication, sell products and services and boost your productivity and effectiveness as a manager, this pocket guide is for you.