The Marketing Growth Formula: The Playbook for Building a Profitable & Thriving Business - Hardcover

by Heidi Hattendorf (Author)

As markets grow more complex and competitive, marketing serves more than ever as a powerful growth engine tied directly to business outcomes. The Marketing Growth Formula is a strategic playbook for CEOs, founders, and marketing leaders who want to reset, refocus, and transform marketing into a force multiplier for measurable growth. Whether your message is lost in a sea of sameness, you're juggling too many disconnected efforts, or you're simply ready for a more strategic, practical approach, this book offers a clear path forward. The book is designed for leaders who want to focus on what matters most-strategy, customer connection, winning new business, or regaining time. You'll see how to combine timeless principles with modern techniques to connect business goals to real customer needs and build a scalable foundation using the right mix of people, expertise, process, technology, and tools-including automation and Al. Instead of chasing every trend, you'll be equipped to prioritize the why behind your efforts-building quality connections, sharpening your market positioning, refining your message, and making informed decisions based on data and insights. Discover how to align teams around a shared vision and build marketing experiences that resonate with your ideal customers-while staying focused on outcomes that matter. This book was written to bring strategic clarity to leaders who want to build a thriving business-and reclaim the time and focus to lead with purpose and live with intention.