{"product_id":"the-marketing-sales-cookbook-12-recipes-for-attracting-retaining-great-customers-paperback","title":"The Marketing \u0026 Sales Cookbook: 12 Recipes for Attracting \u0026 Retaining Great Customers - Paperback","description":"\u003cp\u003eby \u003cb\u003eLloyd E. Corder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eNo-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 8.5 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51807770247456,"sku":"9781463665005","price":13.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cafdc14eb80f13e83188e9ff4b1a7b3e.webp?v=1780940823","url":"https:\/\/ebocreations.com\/products\/the-marketing-sales-cookbook-12-recipes-for-attracting-retaining-great-customers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}