{"product_id":"the-mcgraw-hill-36-hour-course-product-development-paperback","title":"The McGraw-Hill 36-Hour Course Product Development - Paperback","description":"\u003cp\u003eby \u003cb\u003eAndrea Belz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eLearn the Secrets Behind World-Class Product Development \u003c\/p\u003e\u003cp\u003eIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe McGraw-Hill 36-Hour Course: Product Development\u003c\/i\u003e gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreating a value proposition that motivates a customer to buy your new product \u003c\/li\u003e\n\u003cli\u003eProtecting intellectual property to sustain a competitive advantage \u003c\/li\u003e\n\u003cli\u003eCreating a budget and securing the capital you need \u003c\/li\u003e\n\u003cli\u003eManaging the design, fabrication, integration, and delivery processes \u003c\/li\u003e\n\u003cli\u003eMaster the essentials of product development \u003c\/li\u003e\n\u003cli\u003eMaximize your study time \u003c\/li\u003e\n\u003cli\u003eMeasure your progress with chapter tests and a free online exam \u003c\/li\u003e\n\u003cli\u003eEarn a Certificate of Achievement online\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned as an easy, self-paced \"course\" complete with chapter-ending quizzes and an online final exam, \u003ci\u003eThe McGraw-Hill 36-Hour Course: Product Development\u003c\/i\u003e puts you on the fast track to making your dream product a success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAndrea Belz, Ph.D., M.B.A.\u003c\/b\u003e, provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 8.97 x 6.16 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 22, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762924388640,"sku":"9780071743877","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1985285c4c51cdaabc6cddb670a542e6_cba94dbc-da20-47c4-b901-3209225aedd6.webp?v=1780226202","url":"https:\/\/ebocreations.com\/products\/the-mcgraw-hill-36-hour-course-product-development-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}