The Mobile Native's Guide to Marketing - Paperback

by Aurelie Guerrieri (Author)

Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.

Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.

This book offers a 360 vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

Author Biography

Aurelie Guerrieri is a leading global catalyst in mobile advertising and a champion for gender diversity. She advises mobile, digital and IoT businesses on growth scaling. Silicon Valley CMO and McKinsey trained, she has helped blue chips and rising stars alike leverage mobile for 8-digit revenue expansion and successful exits. Aurelie is President Emeritus of Women in Wireless, an organization she grew to 12,000 members worldwide. She is a sought after public speaker and contributor to media publications, and creator of the popular Mobile Native column in The Drum. In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer.