{"product_id":"the-modern-customer-the-phantom-customers-on-the-run-how-sales-must-respond-to-radically-new-buying-behavior-paperback","title":"The Modern Customer - The Phantom: Customers on the Run: How Sales Must Respond to Radically New Buying Behavior - Paperback","description":"\u003cp\u003eby \u003cb\u003eLivia Rainsberger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?\u003c\/p\u003e\u003cp\u003eThe digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?\u003c\/p\u003e \u003cp\u003eThe digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses.\u003c\/p\u003e \u003cp\u003eA stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eContent insights: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat shapes our world and economy today\u003c\/li\u003e\n\u003cli\u003eHow the modern customer behaves and what he expects\u003c\/li\u003e\n\u003cli\u003eHow to reach the PHANTOM customer\u003c\/li\u003e\n\u003cli\u003eHow the buying decision process evolves in a digital world\u003c\/li\u003e\n\u003cli\u003eWhat the new sales process must ensure\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe author\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLivia Rainsberger, founder of the sales consulting company WISSENCE, is helping companies to master the digital transformation of their sales organizations, both at national and international level, in B2B and B2C alike. Her books \"AI - the new intelligence in sales\" (2021) and \"Digital transformation in sales\" (2021) have also been published by Springer Gabler.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLivia Rainsberger, founder of the sales consulting company WISSENCE, is helping companies to master the digital transformation of their sales organizations, both at national and international level, in B2B and B2C alike. Her books \"AI - the new intelligence in sales\" (2021) and \"Digital transformation in sales\" (2021) have too been published by Springer Gabler.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 259\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 17, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752294482208,"sku":"9783658391980","price":113.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cba6ec3c04f58d329291fe1907d6a88b.webp?v=1779992204","url":"https:\/\/ebocreations.com\/products\/the-modern-customer-the-phantom-customers-on-the-run-how-sales-must-respond-to-radically-new-buying-behavior-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}