{"product_id":"the-modern-marketing-arsenal-ways-means-to-promote-a-small-skill-or-service-business-which-to-choose-to-get-the-most-bang-for-your-marketing-buc-paperback","title":"The Modern Marketing Arsenal: Ways \u0026 Means to Promote a Small Skill-or-Service Business (\u0026 Which to Choose to Get the Most Bang for Your Marketing Buc - Paperback","description":"\u003cp\u003eby \u003cb\u003eLaura de Lacy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOverwhelmed with marketing options? Arm yourself with the intel to generate more income while spending (and stressing) less. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe third and final book in The Secret Service Business Series, \u003cstrong\u003e\u003cem\u003eThe Modern Marketing Arsenal \u003c\/em\u003e\u003c\/strong\u003eoutlines the ways and means for small skill-or-service businesses \u003cstrong\u003e(SSBs)\u003c\/strong\u003e to attract new customers, and how to decide between them. It distils a world of potential marketing activities down to just 10 types, then sorts them on the basis of risk vs reward - arming you with insights to make smarter, budget-conscious marketing decisions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Modern Marketing Arsenal\u003c\/em\u003e\u003c\/strong\u003e is ideal for SSB owners with a strong business model and a Lead Machine website (covered in Books 1 and 2 of the series), who are ready to scale up without spending a fortune. \u003c\/p\u003e\u003cp\u003eGeared to cut through the clutter of SSB advertising and promotional opportunities, this unique guide reveals how to narrow the field, take aim and pull the trigger on tactics to have the biggest possible impact on the smallest possible budget. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWith this book and its sister guides, \u003cem\u003eSecret Service Marketing\u003c\/em\u003e and \u003cem\u003eThe Secret Service Website Formula\u003c\/em\u003e, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 182\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51785296085280,"sku":"9780645068344","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c9dc793f8a6f789f55a1f544c7c28a5f.webp?v=1780614199","url":"https:\/\/ebocreations.com\/products\/the-modern-marketing-arsenal-ways-means-to-promote-a-small-skill-or-service-business-which-to-choose-to-get-the-most-bang-for-your-marketing-buc-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}