The Moonshot Effect: Disrupting Business as Usual - Hardcover

by Kate Purmal (Author), Lisa Goldman (Author), Anne Janzer (Author)

What s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors work, The Moonshot Effectsteps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan.The Moonshot Effectis a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis.With Lisa and Kate as your guides, you'll be ready to launch your own moonshot.

Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers."

Author Biography

Lisa Goldman is an international management consultant, author, and educator. Knownfor her keen insights and ability to cut through the noise, Lisa has consulted with topexecutives at organizations ranging from global powerhouses to emerging startups.

Lisa knows how to get the most out of teams, whether it s 20 people or 2,000. She doesthis by asking the right questions, encouraging participation and coaching her clients toachieve breakthroughs. For many high performance teams, Lisa is the secret sauce whohelps them clarify and achieve their goals.

Kate Purmal has spent her career in startups and thrives on the fast-paced, rapid-fireenvironment that characterizes these emerging companies. Kate relishes tackling thechallenges that come with trying to unseat competitors and own markets, all under thetime and money constraints typical of startups.

Kate has sat in your seat and knows the challenges CEOs face. An accomplished C-levelexecutive herself, she now focuses on bringing out the brilliance in others. With herfirm belief that most executives can become visionary leaders, Kate has mastered theart of inspiring executives and teams to accomplish the extraordinary while she holdstheir feet to the fire.

Anne Janzer is author of the books The Writer's Process: Getting Your Brain in Gear and Subscription Marketing. As a writer and marketing consultant, she has worked with more than one hundred technology businesses, from industry giants to innovative start-ups. In addition to her own blog at annejanzer.com, she regularly contributes to technology, marketing, and writing blogs. She is a graduate of Stanford University."