{"product_id":"the-moral-metaphor-system-a-conceptual-metaphor-approach-hardcover","title":"The Moral Metaphor System: A Conceptual Metaphor Approach - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNing Yu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book investigates moral metaphors in English and Chinese, applying conceptual metaphor theory to a comparative study of the linguistic manifestation of the moral metaphor system rooted in the domains of bodily and physical experience. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition in general, as well as the differences that characterize distinct cultures. The work investigates moral cognition at the cultural level as reflected in language, based on linguistic evidence from both English and Chinese and, to a limited extent, multimodal evidence from the corresponding cultures. The moral metaphor system is taken to consist of three major subsystems, referred to as \"physical\", \"visual\", and \"spatial\". These subsystems are clusters of conceptual metaphors, whose source concepts are from domains of embodied experiences in the physical world, and which are formulated in contrastive categories with bipolar values for the target concepts of moral and immoral. The study is characterized by two keywords: \u003cem\u003esystem\u003c\/em\u003e and \u003cem\u003esystematicity\u003c\/em\u003e: The former refers to the fact that metaphors (conceptual and linguistic) are connected within networks, and the latter to the need for those metaphors to be studied in such networks.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNing Yu, \u003cem\u003eProfessor of Applied Linguistics and Asian Studies, The Pennsylvania State University\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNing Yu is Professor of Applied Linguistics and Asian Studies at The Pennsylvania State University. His research interests lie in the relationship between language, culture, and cognition, cognitive linguistics, and the cognitive approach to metaphor studies. His publications include \u003cem\u003eThe Contemporary Theory of Metaphor: A Perspective from Chinese\u003c\/em\u003e (Benjamins 1998), \u003cem\u003eThe Chinese HEART in a Cognitive Perspective: Culture, Body, and Language\u003c\/em\u003e (de Gruyter 2009), and \u003cem\u003eFrom Body to Meaning in Culture: Papers on Cognitive Semantic Studies of Chinese\u003c\/em\u003e (Benjamins 2009). He is co-editor of the book series \"Cognitive Linguistic Studies in Cultural Contexts\" and of the \u003cem\u003eInternational Journal of Chinese Linguistics\u003c\/em\u003e.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 326\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.07 x 9.58 x 6.49 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 21, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51750030934304,"sku":"9780192866325","price":196.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/21d58ef886808b6bf23db81acac3ea43.webp?v=1779941616","url":"https:\/\/ebocreations.com\/products\/the-moral-metaphor-system-a-conceptual-metaphor-approach-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}