{"product_id":"the-myths-of-creativity-hardcover","title":"The Myths of Creativity - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Burkus\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to get past the most common myths about creativity to design truly innovative strategies\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWe tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnswers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?\u003c\/li\u003e \u003cli\u003eDebunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth\u003c\/li\u003e \u003cli\u003eWritten by David Burkus, founder of popular leadership blog LDRLB\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e will help you overcome your obstacles to finding new ideas.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?\u003c\/p\u003e \u003cp\u003eWe tend to think of creativity in terms reminiscent of the ancient muses: divinely inspired, unpredictable, and bestowed upon a lucky few. Unfortunately, mythology isn't much help when you're challenged to be creative on demand. When you are charged with developing new ideas, conventional wisdom will only hold you back. How can you ensure you get past common myths about creativity to design truly innovative strategies?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Myths of Creativity\u003c\/i\u003e demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus corrects the mistaken ideas that stunt innovative thinking, such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eThe Eureka Myth: \u003c\/b\u003e New ideas come from hard work, not a quick spark\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe Lone Creator Myth: \u003c\/b\u003e Creativity takes well-conceived teamwork, not a single person's genius\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe Mousetrap Myth: \u003c\/b\u003e No innovation is brilliant enough to sell itself, and a great idea isn't the end of the process, but the beginning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBy debunking these--and other--widespread misconceptions, David Burkus shows how to embrace a real, practical approach to finding the best new ideas, projects, processes, and programs.\u003c\/p\u003e \u003cp\u003eFor anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, \u003ci\u003eThe Myths of Creativity\u003c\/i\u003e will help overcome the creative obstacles to finding new ideas.\u003c\/p\u003e \u003cp\u003eFor more on \u003ci\u003eLDRLB\u003c\/i\u003e, please visit \u003cb\u003ewww.LDRLB.org\u003c\/b\u003e or on Twitter via @LDRLB.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Burkus\u003c\/b\u003e is the founder and editor of \u003ci\u003eLDRLB\u003c\/i\u003e, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for \u003ci\u003e99U\u003c\/i\u003e and \u003ci\u003eThe Creativity Post\u003c\/i\u003e. He lives outside Tulsa, Oklahoma, with his wife and son.\u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003ewww.davidburkus.com\u003c\/b\u003e or on Twitter via @davidburkus.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.31 x 6.15 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 07, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761089118496,"sku":"9781118611142","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3b8b1c31c197937b23725bfcbb1fddac.webp?v=1780199412","url":"https:\/\/ebocreations.com\/products\/the-myths-of-creativity-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}