{"product_id":"the-new-rules-of-sales-and-service-how-to-use-agile-selling-real-time-customer-engagement-big-data-content-and-storytelling-to-grow-your-business-paperback","title":"The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Meerman Scott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe essential roadmap for the new realities of selling when buyers are in charge\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge  There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Rules of Sales and Service\u003c\/i\u003e demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. \u003c\/p\u003e\u003cp\u003e David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. \u003c\/p\u003e\u003cp\u003eAmong the topics covered in detail: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy the old rules of sales and service no longer work in an always-on world\u003c\/li\u003e \u003cli\u003eThe new sales cycle and how informative Web content drives the buying process\u003c\/li\u003e \u003cli\u003eProviding agile, real-time sales and service 24\/7 without letting it rule your life\u003c\/li\u003e \u003cli\u003eThe importance of defining and understanding the buyer personas\u003c\/li\u003e \u003cli\u003eHow agile customer service retains existing clients and expands new business\u003c\/li\u003e \u003cli\u003eWhy content-rich websites motivate interest, establish authority, and drive sales\u003c\/li\u003e \u003cli\u003eHow social media is transforming the role of salesperson into valued consultant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBecause buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. \u003ci\u003eThe New Rules of Sales and Service\u003c\/i\u003e is required reading for anyone wanting to stay ahead of the game and grow business now.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE UPDATED AND EXPANDED APPROACH TO SALES AND SERVICE IN A REAL-TIME WORLD\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSince bestselling author David Meerman Scott demystified selling in our digital world in \u003ci\u003eThe New Rules of Sales and Service\u003c\/i\u003e, the marketplace has vaulted forward requiring the new rules to be extensively rewritten in this \u003ci\u003eRevised and Expanded\u003c\/i\u003e edition. Armed with real-time information and more choices than ever before, customers are now in charge of the buying process. Scott's groundbreaking guide looks at why the old ways of selling and servicing customers don't work in a 24x7 real-time world and he lays out a toolbox of proven strategies and techniques for reaching new customers, generating sales leads, and growing business. With new, fresh, in-depth examples of success, you will learn how leading companies are implementing the latest agile selling and real-time social customer service strategies. \u003ci\u003eThe New Rules of Sales and Service\u003c\/i\u003e is an inspiring guide for anyone who doesn't want to be left behind in the radically changing landscape of sales and service. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Like all the best teachers, this book inspires you to do your own thinking in your own way...enlightening and liberating.\"\u003cbr\u003e \u003cb\u003e\u003ci\u003e--The Financial Times\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"One of those select few people who saw and understood the social media phenomenon as it began.\"\u003cbr\u003e \u003cb\u003e\u003ci\u003e--Forbes\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A fresh take.\"\u003cbr\u003e \u003cb\u003e\u003ci\u003e--NBC\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Gets it right.\"\u003cbr\u003e \u003cb\u003e\u003ci\u003e--New York Times Magazine\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Lessons that should resonate.\"\u003cbr\u003e \u003cb\u003e\u003ci\u003e--Entrepreneur\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID MEERMAN SCOTT\u003c\/b\u003e is the author of ten books including \u003ci\u003eThe New Rules of Marketing and PR, Marketing Lessons from the Grateful Dead\u003c\/i\u003e, and \u003ci\u003eNewsjacking\u003c\/i\u003e. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are reaching buyers directly and in real time.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772716843296,"sku":"9781119272427","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ff8ecbf4968a07f9196319e8be75587b.webp?v=1780412343","url":"https:\/\/ebocreations.com\/products\/the-new-rules-of-sales-and-service-how-to-use-agile-selling-real-time-customer-engagement-big-data-content-and-storytelling-to-grow-your-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}