{"product_id":"the-online-copywriters-handbook-everything-you-need-to-know-to-write-electronic-copy-that-sells-paperback","title":"The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert Bly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's \u003ci\u003eThe Online Copywriter's Handbook \u003c\/i\u003eis the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eToday's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Online Copywriter's Handbook\u003c\/i\u003e, Robert Bly--one of the world's most honored copywriters and the bestselling author of \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.\u003c\/p\u003e \u003cp\u003eWhile the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often \u003ci\u003edramatically\u003c\/i\u003e different! Look to \u003ci\u003eThe Online Copywriter's Handbook\u003c\/i\u003e for inside tips on how to write brilliant copy for: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWebsites \u003c\/li\u003e\n\u003cli\u003eHome pages \u003c\/li\u003e\n\u003cli\u003eInternet direct mail \u003c\/li\u003e\n\u003cli\u003eBanner ads \u003c\/li\u003e\n\u003cli\u003eLanding pages \u003c\/li\u003e\n\u003cli\u003eE-zines \u003c\/li\u003e\n\u003cli\u003eWeb-based documents \u003c\/li\u003e\n\u003cli\u003eAnd more! \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eLet today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert W. Bly\u003c\/b\u003e is an award-winning copywriter and consultant whose clients include IBM, AT\u0026amp;T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e, \u003ci\u003eInternet Direct Mail\u003c\/i\u003e, and \u003ci\u003eBusiness-to-Business Direct Marketing\u003c\/i\u003e. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 9.06 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 20, 2003\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761749098784,"sku":"9780658020995","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/208e2cdc33d677780edf41f9f244d075.webp?v=1780211972","url":"https:\/\/ebocreations.com\/products\/the-online-copywriters-handbook-everything-you-need-to-know-to-write-electronic-copy-that-sells-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}