by Dennis Ford (Author)

A fast, salesy read, this book sketches a provocative yet entertaining picture of peddlers, companies, customers, and the unacceptable status quo. It offers a candid account of everyday issues and dilemmas that peddlers face and discusses problems few others are willing to acknowledge, no less discuss. An irreverent and humorous look at corporate sales, it's packed with practical and simple solutions, and true stories from 20-plus years in the business.