{"product_id":"the-personality-brokers-the-strange-history-of-myers-briggs-and-the-birth-of-personality-testing-paperback","title":"The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing - Paperback","description":"\u003cp\u003eby \u003cb\u003eMerve Emre\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eAn unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in psychology--and how it insinuated itself into our boardrooms, classrooms, and beyond. \u003cb\u003e\u003cb\u003eThe basis for the HBO Max documentary, \u003ci\u003ePersona\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003eThe Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types--extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving--has inspired television shows, online dating platforms, and \u003ci\u003eBuzzfeed\u003c\/i\u003e quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results--no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFirst conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was administered to some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks. \u003cp\u003e\u003c\/p\u003eDrawing from original reporting and never-before-published documents, \u003ci\u003eThe Personality Brokers \u003c\/i\u003etakes a critical look at the personality indicator that became a cultural icon. Along the way it examines nothing less than the definition of the self--our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you, you?\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMERVE EMRE is an associate professor of English at the University of Oxford. She is the author of \u003ci\u003eParaliterary: The Making of Bad Readers in Postwar America\u003c\/i\u003e. Her work has appeared or is forthcoming in \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eHarper's Magazine, Bookforum, \u003ci\u003eThe New York Times Magazine, \u003c\/i\u003e \u003ci\u003eThe Atlantic, \u003c\/i\u003e The New Republic, The Baffler, n+1, \u003c\/i\u003e and the \u003ci\u003eLos Angeles Review of Books\u003c\/i\u003e, where she is senior humanities editor.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772742992160,"sku":"9781101974148","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4db9e6d8cf1b6a10021b38ce5f1fb056.webp?v=1780413009","url":"https:\/\/ebocreations.com\/products\/the-personality-brokers-the-strange-history-of-myers-briggs-and-the-birth-of-personality-testing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}