{"product_id":"the-pocket-universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-paperback","title":"The Pocket Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions Between People and Technology - Paperback","description":"\u003cp\u003eby \u003cb\u003eIrene Pereyra\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis pocket-size version of \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e features the concepts and guidelines included in the original version in a handy, condensed take-along format.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Richly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e Consider \u003c\/li\u003e\n\u003cli\u003e Empathize \u003c\/li\u003e\n\u003cli\u003e Define \u003c\/li\u003e\n\u003cli\u003e Research \u003c\/li\u003e\n\u003cli\u003e Design \u003c\/li\u003e\n\u003cli\u003e Validate \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e And features principles as diverse as: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e Design is not neutral \u003c\/li\u003e\n\u003cli\u003e Make the choice easy \u003c\/li\u003e\n\u003cli\u003e Some complexity cannot be reduced \u003c\/li\u003e\n\u003cli\u003e Map the ecosystem \u003c\/li\u003e\n\u003cli\u003e So you think you can scroll \u003c\/li\u003e\n\u003cli\u003e Don't grade your own homework \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. \u003cp\u003e\u003c\/p\u003e Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. \u003cp\u003e\u003c\/p\u003e This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. \u003cp\u003e \u003cbr\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eUser Experience Director and Designer \u003cb\u003eIrene Pereyra\u003c\/b\u003e is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association, and The European Design Awards. Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigualpa. Originally from Amsterdam, she holds a Bachelor's Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently splits her time between Barcelona and Brooklyn where she heads up her design studio, Anton \u0026amp; Irene, together with her creative partner, Anton Repponen.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 5.1 x 5.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 24, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758791852320,"sku":"9780760388037","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/74bc94206342b58c146fb55b8e76e110.webp?v=1780135647","url":"https:\/\/ebocreations.com\/products\/the-pocket-universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}