{"product_id":"the-political-marketing-game-paperback","title":"The Political Marketing Game - Paperback","description":"\u003cp\u003eby \u003cb\u003eJ. Lees-Marshment\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include \u003cem\u003ePolitical Marketing and British Political Parties\u003c\/em\u003e (2001 and 2008), \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003ePolitical Marketing Revolution\u003c\/em\u003e (2004), \u003cem\u003ePolitical marketing: principles and applications\u003c\/em\u003e (2010) and \u003cem\u003eGlobal Political Marketing\u003c\/em\u003e (2010).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 259\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784655962400,"sku":"9781349359448","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1ea0c8aa2576a1c8668ccb340d4d4427.webp?v=1780606605","url":"https:\/\/ebocreations.com\/products\/the-political-marketing-game-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}