{"product_id":"the-power-of-experiments-decision-making-in-a-data-driven-world-paperback","title":"The Power of Experiments: Decision Making in a Data-Driven World - Paperback","description":"\u003cp\u003eby \u003cb\u003eMichael Luca\u003c\/b\u003e (Author), \u003cb\u003eMax H. Bazerman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world--an excellent primer on experimental and behavioral economics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. \u003cp\u003e\u003c\/p\u003e Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money--eBay, for example, discovered how to cut $50 million from its yearly advertising budget--or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence or \"nudge\" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of \"the experimental revolution.\"\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMichael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the \u003ci\u003eAtlantic, Wall Street Journal\u003c\/i\u003e, \u003ci\u003eHarvard Business Review\u003c\/i\u003e, and \u003ci\u003eSlate.\u003c\/i\u003e\u003cbr\u003eMax H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of \u003ci\u003eThe Power of Noticing\u003c\/i\u003e and the coauthor of \u003ci\u003eBlind Spots\u003c\/i\u003e, \u003ci\u003eNegotiation Genius\u003c\/i\u003e, and other books.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.2 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768754143520,"sku":"9780262542272","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/96f98f3409d749fedb3d68e790a59e06.webp?v=1780336581","url":"https:\/\/ebocreations.com\/products\/the-power-of-experiments-decision-making-in-a-data-driven-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}