{"product_id":"the-power-of-little-ideas-a-low-risk-high-reward-approach-to-innovation-hardcover","title":"The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Robertson\u003c\/b\u003e (Author), \u003cb\u003eKent Lineback\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe logical and enduring way to innovate.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eConventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. Disrupt yourself or be disrupted! is the relentless message company leaders hear. \u003ci\u003eThe Power of Little Ideas\u003c\/i\u003e argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.\u003c\/p\u003e\u003cp\u003eThis distinctive approach has three key elements: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIt consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.\u003c\/li\u003e\n\u003cli\u003eThe complementary innovations work together as a system to carry out a single strategy or purpose.\u003c\/li\u003e\n\u003cli\u003eCrucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.\u003c\/p\u003e\u003cp\u003eAimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, \u003ci\u003eThe Power of Little Ideas\u003c\/i\u003e provides a logical, organic, and enduring third way to innovate.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Robertson\u003c\/b\u003e is a Professor of Practice at the Wharton School at the University of Pennsylvania. From 2002 through 2010, he was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson is the host of \u003ci\u003eInnovation Navigation\u003c\/i\u003e, a weekly radio show and podcast that focuses on the management of innovation. Robertson is the author of \u003ci\u003eBrick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry\u003c\/i\u003e and coauthor of \u003ci\u003eEnterprise Architecture as Strategy\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKent Lineback\u003c\/b\u003e has spent more than twenty-five years as a manager and executive and, before that, several years as a consultant and a creator of management development programs. He has collaborated on several books, including \u003ci\u003eBeing the Boss\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eAuthor social media\/website info: robertsoninnovation.com; twitter.com\/davidcrob; youtube.com\/user\/RobertsonInnovation; linkedin.com\/in\/davidchrobertson\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 02, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770437271840,"sku":"9781633691681","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ceef4b7209d3fbd42ac84f6c8a0b3b81.webp?v=1780371602","url":"https:\/\/ebocreations.com\/products\/the-power-of-little-ideas-a-low-risk-high-reward-approach-to-innovation-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}