The PowerZone Sales System: "Align and Conquer!" - Paperback

by Frank P. De Fina (Author)

The PowerZone Sales System by Frank P DeFina offers a succinct new approach to organizing your sales activity to achieve maximum results. Written in clear, concise prose, this handy manual explores what DeFina calls "the PowerZone." The PowerZone is the one market, one application and one price point where a product will sell effectively. These PowerZones can be identified through careful analysis, allowing sales forces to increase their sales by focusing on strengths and avoiding areas that lead to failure. Knowing how to locate these PowerZones can shape why some products seem to sell themselves while others sleep soundly in the warehouse. By applying DeFina's principles, you can maximize your sales by focusing your energy on those products, markets, and solutions that leverage your product in the marketplace. Portable and packed with powerful information, The PowerZone Sales System is as essential as your handshake.

Author Biography

Frank P DeFina is the former president of Panasonic System Solutions Company of America, a leading supplier of video security and surveillance system products. Applying PowerZone principles, which he independently developed during his 25-year tenure, DeFina created a sales strategy that consistently produced sustainable sales growth.. In August 2008, he was named to the executive management team at PRS Guitars in Stevensville, MD, where he is responsible for sales, marketing, and artist relations.