{"product_id":"the-practical-marketer-your-ultimate-guide-to-consumer-product-marketing-paperback","title":"The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eSaurabh Bajaj\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you ever wondered what goes on behind the making of iconic ad campaigns like 'Thanda Matlab Coca Cola', Cadbury Celebrations' 'Toh Iss Diwali Aap Kise Khush Karenge?', or 'Britannia Khao World Cup Jao!'?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market. \u003c\/p\u003e\u003cp\u003eYou will learn how to: \u003c\/p\u003e\u003cp\u003e- Leverage consumer behaviour insights \u003c\/p\u003e\u003cp\u003e- Build a brand strategy\u003c\/p\u003e\u003cp\u003e- Deliver winning products and campaigns\u003c\/p\u003e\u003cp\u003e- Create the right brand architecture\u003c\/p\u003e\u003cp\u003e- Take your brand to international markets \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner's perspective.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 282\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 20, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773242573088,"sku":"9788119792160","price":30.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5dd8d781836f620de6234d4c7e2b4669_726a580a-27a1-4056-bf43-30f9f5e1f9e7.webp?v=1780423007","url":"https:\/\/ebocreations.com\/products\/the-practical-marketer-your-ultimate-guide-to-consumer-product-marketing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}