{"product_id":"the-practical-pocket-guide-to-account-planning-paperback","title":"The Practical Pocket Guide to Account Planning - Paperback","description":"\u003cp\u003eby \u003cb\u003eChris Kocek\u003c\/b\u003e (Author), \u003cb\u003eLin Zagorski\u003c\/b\u003e (Designed by), \u003cb\u003eRebecca Pollock\u003c\/b\u003e (Designed by)\u003c\/p\u003e\u003cp\u003eThe Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 7.8 x 5.08 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51815339295008,"sku":"9780989284905","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5c5b0bb38d826c2ce22cf26e481d5311.webp?v=1781076232","url":"https:\/\/ebocreations.com\/products\/the-practical-pocket-guide-to-account-planning-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}