{"product_id":"the-presidential-campaign-film-a-critical-history-hardcover","title":"The Presidential Campaign Film: A Critical History - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJoanne Morreale\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eMorreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJOANNE MORREALE is Associate Professor of Communication at Northeastern University. Her particular research interest is in campaign communication.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 1993\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754101113120,"sku":"9780275938826","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d55eb0c60c17b8cc12cdd2393c4ba1f1.webp?v=1780033439","url":"https:\/\/ebocreations.com\/products\/the-presidential-campaign-film-a-critical-history-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}