{"product_id":"the-revenue-acceleration-playbook-creating-an-authentic-buyer-journey-across-sales-marketing-and-customer-success-hardcover","title":"The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBrent Keltner\u003c\/b\u003e (Author), \u003cb\u003eDavid Meerman Scott\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWant to accelerate your sales? Stop selling, and start connecting.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eToday's buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they're overloaded, overwhelmed, and tuned out? \u003cp\u003e\u003c\/p\u003eThe fact is, product-centered pitching simply doesn't cut it anymore. Buyers don't want to hear about your product's features--they want to hear about how it can solve their problems or help them reach their goals. In \u003ci\u003eThe Revenue Acceleration Playbook\u003c\/i\u003e, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey--from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. \u003cp\u003e\u003c\/p\u003eDrawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, \u003ci\u003eThe Revenue Acceleration Playbook\u003c\/i\u003e is your guide to building a high-growth organization, from the sales floor to the executive suite.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBrent Keltner, Ph.D. is President of Winalytics LLC and created Winalytics' revenue acceleration and sales growth methodology. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail and marketing communications sectors. Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. He began his career as a Ph.D. social scientist and qualitative researcher at Stanford University and the RAND Corporation. He has published articles on go-to-market strategy in the \u003ci\u003eSloan Management Review\u003c\/i\u003e, \u003ci\u003eCalifornia Management Review\u003c\/i\u003e, and \u003ci\u003eThe Financial Times\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.2 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 05, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51767523672352,"sku":"9781774581018","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/e3932604be92a2429b3657f218552c16.webp?v=1780312624","url":"https:\/\/ebocreations.com\/products\/the-revenue-acceleration-playbook-creating-an-authentic-buyer-journey-across-sales-marketing-and-customer-success-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}