{"product_id":"the-sea-we-swim-in-how-stories-work-in-a-data-driven-world-paperback","title":"The Sea We Swim in: How Stories Work in a Data-Driven World - Paperback","description":"\u003cp\u003eby \u003cb\u003eFrank Rose\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Sea We Swim In\u003c\/em\u003e, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--psychologists, economists, advertising and marketing executives--failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.\u003c\/p\u003e\u003cp\u003eWhether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers--character, world, detail, voice--can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.\u003c\/p\u003e\u003cp\u003eLeading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to \u003cem\u003eThe Walking Dead\u003c\/em\u003e, Rose explains how they use stories to establish their identity and turn ordinary people into fans--and how you can do the same.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 8.22 x 5.48 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 23, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51764140867872,"sku":"9781324074557","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1fa7dd312b6be053419be0d9daa5e145.webp?v=1780243697","url":"https:\/\/ebocreations.com\/products\/the-sea-we-swim-in-how-stories-work-in-a-data-driven-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}