{"product_id":"the-secret-is-you-how-i-empowered-250-000-women-to-find-their-passion-and-change-their-lives-hardcover","title":"The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives - Hardcover","description":"\u003cp\u003eby \u003cb\u003eChris Cicchinelli\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUSA Today and \u003ci\u003eWall Street Journal\u003c\/i\u003e \u003c\/b\u003e\u003cb\u003ebestseller!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003eHow a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products. \u003cp\u003e\u003c\/p\u003eCicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left. \u003cp\u003e\u003c\/p\u003eLong hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003ethe secret is YOU, \u003c\/i\u003eauthor Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home\/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eChris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation--a nonprofit dedicated to supporting transgender youth and their families.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 13, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768443306272,"sku":"9781642937138","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9b7ffcbcd8bb652c47937a240cc54b6b.webp?v=1780329849","url":"https:\/\/ebocreations.com\/products\/the-secret-is-you-how-i-empowered-250-000-women-to-find-their-passion-and-change-their-lives-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}