{"product_id":"the-secret-lives-of-customers-a-detective-story-about-solving-the-mystery-of-customer-behavior-hardcover","title":"The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid S. Duncan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA \"detective story\" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCustomers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. \u003cp\u003e\u003c\/p\u003eTo crack the case, start thinking like a market detective. \u003cp\u003e\u003c\/p\u003eDavid Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza's market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door--and how they can get them back. \u003cp\u003e\u003c\/p\u003eThe core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have \"jobs to be done.\" They \"hire\" companies to solve a problem or fulfill a need and \"fire\" them when unhappy. Duncan's fresh way of thinking about how to understand your customers' secret lives provides an innovative path for solving whatever market mysteries you face.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Scott Duncan \u003c\/b\u003eis a managing director at Innosight, where he works with leaders to create customer-centric teams, strategies, and organizations. He is the coauthor of two previous books, including the \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller \u003ci\u003eCompeting Against Luck: The Story of Innovation and Customer Choice\u003c\/i\u003e, written with the legendary Harvard Business School professor Clayton Christensen. A leading authority on the theory and application of jobs to be done, Duncan has extensive experience conducting market investigations around the world. Prior to Innosight, he worked for four years as a consultant at McKinsey \u0026amp; Company and earned a PhD in physics from Harvard. He lives with his family in East Greenwich, RI. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.4 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 04, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768451432736,"sku":"9781541774490","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/99db7d6e97104c6f93d5a33845af04fb.webp?v=1780330041","url":"https:\/\/ebocreations.com\/products\/the-secret-lives-of-customers-a-detective-story-about-solving-the-mystery-of-customer-behavior-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}