{"product_id":"the-social-media-mind-how-social-media-is-changing-business-politics-and-science-and-helps-create-a-new-world-order-paperback","title":"The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Amerland\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLike any medium of communication social media has its own tropes which must be mastered in order to use it properly. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Social Media Mind\u003c\/em\u003e David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied.\u003c\/p\u003e\u003cp\u003eWhether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, social media demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age.\u003c\/p\u003e\u003cp\u003eIn carefully laid out arguments, backed by evidence and examples he answers questions like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy do some social media marketing campaigns fail and not others?\u003c\/li\u003e \u003cli\u003eWhy is social media so radically different from traditional marketing?\u003c\/li\u003e \u003cli\u003eHow are social media success stories created?\u003c\/li\u003e \u003cli\u003eHow can social media help save costs in business?\u003c\/li\u003e \u003cli\u003eWhy is social media changing so many aspects of our world?\u003c\/li\u003e \u003cli\u003eWhat does it take to develop a social media mind?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOver the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 13, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751221625120,"sku":"9781844819843","price":25.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4200c3b16f9019ea9a60721510cc1931.webp?v=1779967866","url":"https:\/\/ebocreations.com\/products\/the-social-media-mind-how-social-media-is-changing-business-politics-and-science-and-helps-create-a-new-world-order-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}