{"product_id":"the-startup-way-how-modern-companies-use-entrepreneurial-management-to-transform-culture-and-drive-long-term-growth-hardcover","title":"The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth - Hardcover","description":"\u003cp\u003eby \u003cb\u003eEric Ries\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEntrepreneur and bestselling author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e In \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In \u003ci\u003eThe Startup Way\u003c\/i\u003e, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, \u003ci\u003eThe Startup Way\u003c\/i\u003e is an essential road map for any organization navigating the uncertain waters of the century ahead.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eEric Ries\u003c\/b\u003e is an entrepreneur and the author of the\u003ci\u003e New York Times\u003c\/i\u003e bestseller \u003ci\u003eThe Lean Startup\u003c\/i\u003e, which has sold over one million copies and has been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered to create the FastWorks program. Ries has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal, and he is the founder and CEO of the Long-Term Stock Exchange.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 8.4 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 17, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772760031520,"sku":"9781101903209","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ab206991a18cdcd05210ad34aebdfc78.webp?v=1780413499","url":"https:\/\/ebocreations.com\/products\/the-startup-way-how-modern-companies-use-entrepreneurial-management-to-transform-culture-and-drive-long-term-growth-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}