{"product_id":"the-story-is-everything-mastering-creative-communication-for-business-paperback","title":"The Story Is Everything: Mastering Creative Communication for Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eAndreas Loizou\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWe all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.\u003cbr\u003eThis book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.\u003cbr\u003e\u003cb\u003eFrom writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAndreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book \u003ci\u003eThe Devil's Deal\u003c\/i\u003e has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 7.9 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 17, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766951412000,"sku":"9781913947941","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b78cc6e396e9377adde9b7d7684b32f2.webp?v=1780301637","url":"https:\/\/ebocreations.com\/products\/the-story-is-everything-mastering-creative-communication-for-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}