{"product_id":"the-strategic-storyteller-content-marketing-in-the-age-of-the-educated-consumer-hardcover","title":"The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAlexander Jutkowitz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe world needs more storytellers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStorytelling is an inherently innovative activity.\u003c\/p\u003e \u003cp\u003eWhen organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.\u003c\/p\u003e \u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world's most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE WORLD NEEDS MORE STORYTELLERS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eStorytelling is an inherently innovative activity. \u003c\/p\u003e\u003cp\u003eWhen organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. \u003c\/p\u003e\u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world's most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTHE WORLD NEEDS MORE STORYTELLERS\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eStorytelling is an inherently innovative activity. \u003c\/p\u003e\u003cp\u003eWhen organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. \u003c\/p\u003e\u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e \u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e \u003cli\u003eUnderstand the storytelling strategies behind some of the world's most powerful brands\u003c\/li\u003e \u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e \u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e \u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e \u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e \u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eALEXANDER JUTKOWITZ\u003c\/b\u003e is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies. A former political pollster, digital architect, brand strategist, and content creator in over 30 countries, he is committed to the idea that brands who tell their own stories innovate faster and inspire enduring customer loyalty. He is on the board of the Advertising Council and lives in New York City with his wife and daughter.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 21, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761075880224,"sku":"9781119345114","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/99638204d735288caa06b26ffe0c39b7.webp?v=1780198985","url":"https:\/\/ebocreations.com\/products\/the-strategic-storyteller-content-marketing-in-the-age-of-the-educated-consumer-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}